Blog

Industry news, how-tos, and best practices

Scaling Your B2B SaaS Business With Financial Planning and Analysis

Mandy Leavell

Director of Marketing

CAC Payback with Gross Margin | Storytelling With Data

Maggie Paul

Marketing Coordinator

How Do I Acquire New Customers? | Storytelling With Data

Maggie Paul

Marketing Coordinator

Go-To-Market Strategy for B2B SaaS Companies

Mandy Leavell

Director of Marketing

How Your Finance Tech Evolves as Your SaaS Company Grows

Paula Diaz

Marketing Coordinator

Evolution of your Finance Department as your SaaS Company Grows

Paula Diaz

Marketing Coordinator

How Much is Left After I Deliver My Product or Service? | Storytelling With Data

Jen Happ

Chief Operating Officer

Why Expansion Revenue is Important as your Company Matures

Paula Diaz

Marketing Coordinator

How to Grow and Scale Your Sales Team

Rosemary Jordan

The Most Important SaaS Metrics for Each Stage of your Business

Paula Diaz

Marketing Coordinator

How to Address Customer Concentration with Investors

John Douglas

Senior Manager

How Will My SaaS Company Grow? | Storytelling With Data

Jen Happ

Chief Operating Officer

How to Present your Financial Data to an Investor for the First Time

Paula Diaz

Marketing Coordinator

A Guide to Seed Fundraising

Rosemary Jordan

10 New Year's Resolutions for Your SaaS Business

Mandy Leavell

Director of Marketing

SaaS Balance Sheet Forecasting and Income Statements

Paula Diaz

Marketing Coordinator

What Has My SaaS Business Achieved? | Storytelling with Data

Jen Happ

Chief Operating Officer

Using Your Financial Data to tell Your Saas Business' Story

Jen Happ

Chief Operating Officer

Series B Funding: Preparing Your Company for Scaling

Mandy Leavell

Director of Marketing

The Modern Finance Leader’s Quick Guide to Key HR Metrics

Carolyn Kick

Launchways

4 Tips for SaaS Cash Flow Forecasting

Paula Diaz

Marketing Coordinator

Metric Deep Dive: Cash Burn Rate